DURATION
May 2024 - July 2024
PLATFORM
Web
Mobile
MY TEAM
Founder
Product Manager Developer
MY ROLE
Research Conceptualisation Design
Usability testing
Dev handoff
Vibrnz
UX Design Internship (Summer 2024) @ Vibrnz
I interned with the Vibrnz Design team, I worked on improving the platform’s user experience by focusing on key areas like the onboarding process and ticketing system. I collaborated closely with product managers and engineers to address usability challenges, creating solutions that streamlined workflows and made the platform more intuitive.
This role allowed me to apply my skills in information architecture, prototyping, and user research, while directly contributing to meaningful improvements for both users and the business.
🔥 Impact
The redesign of Vibrnz's platform resulted in significant improvements to both user experience and business outcomes. By revamping the information architecture and optimizing the onboarding and checkout processes, I was able to reduce cart abandonment by 40% and cut the average transaction time from 4.5 to 2.8 minutes. These changes made the user journey smoother and more intuitive, while also boosting user satisfaction and retention. The measurable impact of these updates highlighted the value of user-focused design in driving meaningful results.
🧐 What is Vibrnz?
Vibrnz observed that users were spending excessive time on the landing page, struggling to understand the website's purpose and how to create an event page.
This confusion led to a significant bounce rate, and even those who managed to navigate to the event creation page reported difficulty and uncertainty in the process.
😥
65%
Users were bouncing off the landing page
😥
72%
Users were struggling to create events
🤝 Talking to users helped me understand the problem deeply...
I had a lot of questions, and who better to ask than the users themselves?
To get their insights, I conducted eight semi-structured think-aloud sessions until the responses started to repeat.
The current site map for a user trying to publish an event on the platform is excessively lengthy. That was my problem right there.
📚 Then I did some market research to see how they are doing their area to help me better understand the product and split the problems into two parts
I had a lot of questions, and who better to ask than the users themselves? To get their insights, I conducted eight semi-structured think-aloud sessions until the responses started to repeat.
Design Solutions
I had a lot of questions, and who better to ask than the users themselves? To get their insights, I conducted eight semi-structured think-aloud sessions until the responses started to repeat.
What I Learned
Children with Childhood Apraxia of Speech (CAS) face significant barriers to receiving optimal therapy. Current research indicates children typically receive therapy only once per week, while the ideal frequency is 4-5 sessions weekly. Traditional therapy methods, though effective, present challenges in maintaining engagement and accessibility, while existing digital solutions lack the necessary personalization and immediate feedback for effective practice.
I gained expertise in combining AI and accessibility together and making it a better experience for users with different abilities
I developed a deep understanding of balancing clinical requirements with user enagement for children with special needs, leading to better products for everyone
I learned how technology can meaningfully improve healthcare outcomes and create impacts through thoughtful implementation
Thank you
If you are interested in learning more about this project, you can reach out to me on aditiraghav28@gmail.com
Thank you
If you are interested in learning more about this project, you can reach out to me on aditiraghav28@gmail.com
DURATION
May 2024 - July 2024
PLATFORM
Web
Mobile
MY TEAM
Founder
Product Manager Developer
MY ROLE
Research Conceptualisation Design
Usability testing
Dev handoff
Vibrnz
UX Design Internship (Summer 2024) @ Vibrnz
I interned with the Vibrnz Design team, I worked on improving the platform’s user experience by focusing on key areas like the onboarding process and ticketing system. I collaborated closely with product managers and engineers to address usability challenges, creating solutions that streamlined workflows and made the platform more intuitive.
This role allowed me to apply my skills in information architecture, prototyping, and user research, while directly contributing to meaningful improvements for both users and the business.
🔥 Impact
The redesign of Vibrnz's platform resulted in significant improvements to both user experience and business outcomes. By revamping the information architecture and optimizing the onboarding and checkout processes, I was able to reduce cart abandonment by 40% and cut the average transaction time from 4.5 to 2.8 minutes. These changes made the user journey smoother and more intuitive, while also boosting user satisfaction and retention. The measurable impact of these updates highlighted the value of user-focused design in driving meaningful results.
🧐 What is Vibrnz?
Vibrnz observed that users were spending excessive time on the landing page, struggling to understand the website's purpose and how to create an event page.
This confusion led to a significant bounce rate, and even those who managed to navigate to the event creation page reported difficulty and uncertainty in the process.
😥
65%
Users were bouncing off the landing page
😥
72%
Users were struggling to create events
🤝 Talking to users helped me understand the problem deeply...
I had a lot of questions, and who better to ask than the users themselves?
To get their insights, I conducted eight semi-structured think-aloud sessions until the responses started to repeat.
The current site map for a user trying to publish an event on the platform is excessively lengthy. That was my problem right there.
📚 Then I did some market research to see how they are doing their area to help me better understand the product and split the problems into two parts
I had a lot of questions, and who better to ask than the users themselves? To get their insights, I conducted eight semi-structured think-aloud sessions until the responses started to repeat.
Design Solutions
I had a lot of questions, and who better to ask than the users themselves? To get their insights, I conducted eight semi-structured think-aloud sessions until the responses started to repeat.
What I Learned
Children with Childhood Apraxia of Speech (CAS) face significant barriers to receiving optimal therapy. Current research indicates children typically receive therapy only once per week, while the ideal frequency is 4-5 sessions weekly. Traditional therapy methods, though effective, present challenges in maintaining engagement and accessibility, while existing digital solutions lack the necessary personalization and immediate feedback for effective practice.
I gained expertise in combining AI and accessibility together and making it a better experience for users with different abilities
I developed a deep understanding of balancing clinical requirements with user enagement for children with special needs, leading to better products for everyone
I learned how technology can meaningfully improve healthcare outcomes and create impacts through thoughtful implementation
Thank you
If you are interested in learning more about this project, you can reach out to me on aditiraghav28@gmail.com