Project Overview
Originally, BYJU'S was creating content for students in grades 9-12, but during the pandemic, we expanded our educational offerings to include students in grades 4-8.
User Group
BYJU'S shifted its digital education focus to students in grades 4 to 8, who are aged approximately 9 to 14 years. This age is critical as students transition from basic to more complex concepts in key subjects like mathematics, science, social studies, and English.
We made sure the educational content was both fun and engaging for these young learners.
Problem Statement
Due to the sudden closure of physical classrooms and tuition centres in India because of COVID-19, BYJU'S had to make sure that students adapt to new teaching model from classroom model. The primary issues addressed were:
Transitioning to a remote teaching model for grades 4 to 8
Enhancing student engagement
Establish a design system that could improve efficiency
My Team
I had a lot of questions, and who better to ask than the users themselves? To get their insights, I conducted eight semi-structured think-aloud sessions until the responses started to repeat.
Challenges
Due to the sudden closure of physical classrooms and tuition centres in India because of COVID-19, BYJU'S had to make sure that students adapt to new teaching model from classroom model. The primary issues addressed were:
Solutions
Gamified Learning Experiences with Tutors
We transformed our online content into a gamified format with the help of teachers to make it more engaging and intuitive. This approach was aimed at addressing the challenge of peer learning and boosting student motivation and engagement.
Structured Content
Together with the content team, we designed the curriculum to offer students activity-based learning opportunities. This approach first engages students with practical activities, followed by detailed explanations and additional facts, making the learning experience seamless and straightforward.
Age-Appropriate Art Styles
In response to the pandemic, the project expanded its reach by launching both on the BYJU'S app and YouTube, ensuring accessibility for students of all grades, economic backgrounds, and locations.
