Byju’s
Product Design
Category : Grade 6
K10 - 625
Subject
Science
iPad
100
📜 Project Overview
Originally, BYJU'S was creating content for students in grades 9-12, but during the pandemic, we expanded our educational offerings to include students in
grades 4-8.
👥 User Group
BYJU'S shifted its digital education focus to students in grades 4 to 8, who are aged approximately 9 to 14 years. This age is critical as students transition from basic to more complex concepts in key subjects like mathematics, science, social studies, and English. We made sure the educational content was both fun and engaging for these young learners.
🧐 Problem Statement
Due to the sudden closure of physical classrooms and tuition centres in India because of COVID-19, BYJU'S had to make sure that students adapt to new teaching model from classroom model. The primary issues addressed were:
Transitioning to a remote teaching model for grades 4 to 8
Enhancing student engagement
Establish a design system that could improve efficiency
💎 My Team
Product Designer
🧚🏻
👩🏻💻
Developers
🎨
Visual Designers
📑
Researcher
🎬
Motion Designers
🥷🏻
Product Manager
📚
Content Team
🌪️ Challenges
Due to the sudden closure of physical classrooms and tuition centres in India because of COVID-19, BYJU'S had to make sure that students adapt to new teaching model from classroom model. The primary issues addressed were:
🌈 Solutions
🎮 Gamified Learning Experiences with Tutors
We transformed our online content into a gamified format with the help of teachers to make it more engaging and intuitive. This approach was aimed at addressing the challenge of peer learning and boosting student motivation and engagement.
🗃️ Structured Content
Together with the content team, we designed the curriculum to offer students activity-based learning opportunities. This approach first engages students with practical activities, followed by detailed explanations and additional facts, making the learning experience seamless and straightforward.
👶🏻 Age-Appropriate Art Styles
In response to the pandemic, the project expanded its reach by launching both on the BYJU'S app and YouTube, ensuring accessibility for students of all grades, economic backgrounds, and locations.
🧨 Impact
Visual Enhancement
The characters, backgrounds, and logos helped in enhancing interactivity for younger students, boosting the appeal of educational materials and increasing user engagement by 20%.
Productivity Boost
Leading a design team helped enhance coordination through Slack and Asana, increasing productivity by 30% and reducing time-to-market by 25%.
Interactive Learning
The real-time interaction with educators and students helped in boosting learning outcomes by 15% within the first two months, improving user enagement.
Process Streamlining
Streamlined the complete cycle of chapter design, from ideation and development to delivery, enhancing the output rate from 15 to 25 chapters monthly,
💎 Key Learnings
Cross collaboration helped me in learning how various decisions impact the broader objectives, allowing for more informed and holistic design choices.
100
Decision-Making Under Pressure helped me enhance my ability to assess situations swiftly, prioritize actions, and make impactful choices under tight deadlines, a vital leadership skill.
100
I can only spill the beans on certain parts of this project. If you are interested in knowing more about it, you can reach out to me on aditiraghav28@gmail.com. Thank you 🧸
